“...one way to sell a consumer something in the future is simply to get his or her permission in advance.”
~ Seth Godin
Seth Godin is the author of “Permission Marketing.” He recommends earning the right to tell your readers about your book, by simply engaging with them first. It’s based on that whole relationship thing that I keep coming back to. Here are the four steps he outlines in his book:
- Make sure every marketing effort is something that encourages your audience to respond to you – and then respond back to them (build relationships through marketing).
- Keep a record of people who you are building relationships with and market to these people.
- Make sure that you are intelligent when talking about your book. Don’t just speak without having something to say. Have a planned out marketing response for when people ask you about your book.
- Use your book to deepen the relationship you have with your readers. You met them online, they bought your book, let your book invite them into a deeper relationship, not be the end-all.
If you don’t already have a mailing list, start building one now. This is a good way to keep a record of people you are building relationships with. Don’t spam this list, just use it to communicate with them.
Days to go: 339
P.S. My birthday giveaway is open until January 29th, so if you haven't already entered, make sure you check it out: http://authorheatherhart.blogspot.com/2013/01/Birthday-Giveaway.html