Sunday, January 27, 2013

The Heart of Marketing

* There are only 2 more days to enter my birthday giveaway, so if you haven't already entered, make sure to check it out: http://authorheatherhart.blogspot.com/2013/01/Birthday-Giveaway.html

“You think someone else should do the marketing? It would be nice if it worked that way, but it doesn't...”
~ Sensible Solutions

Starting new marketing tactics can become overwhelming and it’s sometimes tempting to hire someone who knows what they are doing. But no one will put as much effort into marketing your book as you. If you’re spending x minutes per day marketing, and decide to pay someone to help you, they will probably spend half that time marketing. It’s not their book. They are going to get paid the same amount no matter what, so results are probably not as important to them. Sure, if your book does well they can add it to their resume, but in the end you and your book are just numbers to them.

You have the heart for your book. You’re passionate about it. You put in the hours to write it and get it published – you’re the best candidate to market it. You just need to keep pressing on, and growing your marketing knowledge and ability.

Marketing prompt:

Review your list of marketing activities that you’re doing and that you want to get better at, etc. Has the list changed since you first started this challenge? Make sure it’s up to date and adjust your marketing efforts accordingly.

Days to go: 338

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