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Thursday, July 4, 2013

Why Bother?

Day 185

Without a clear goal and strategy, the rush toward social media becomes one with a directive of ‘We need to be there!’ rather than evaluating ‘What can we do there?’
~ Matt Bailey

Do you have an act first, maybe think later approach to marketing your book, or do you evaluate your options before you move forward? It can be really easy to see what everyone else is doing or saying to do and just move forward without thinking about how it fits into our own book marketing plan. But that’s a mistake.

The best way to market your book is to do so specifically. It’s like painting your house. First you have to pick your color, gather your supplies and then carefully apply it. You wouldn’t just start throwing random paint colors at the wall and hope it looked good when you were done.

We put a lot of work into writing and publishing our books, why should we do any less when it comes to marketing them?

Marketing prompt:

Take a step back and look at what you are doing to market your book. Now, can you tell me WHY you are doing each of those things? What do you hope they will accomplish. If you don’t know or can’t define it, evaluate if you should continue it or not. If so, figure out the why and what to make it more effective.

Days to go: 180

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