Tuesday, July 2, 2013

The Heart of Marketing

Day 183


Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.
~ Tim Frick

We've all heard it said that looks can be deceiving. A good design cannot make up for poor content – however, that doesn't mean that we should scrub design all together. Good content AND a pleasing, consistent design are the foundation of a great marketing strategy. They go together like peanut butter and jelly, Bert and Ernie, honey and bees…

Marketing prompt:


Have you branded your marketing efforts? Having a specific layout or color scheme can make your marketing look that much more professional. If you have already done this, evaluate it to see if it can be improved or if it is a cover-up for bad marketing copy.


Days to go: 182

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