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Saturday, June 15, 2013

Do You Promise?

Day 166

“Promise, large promise, is the soul of an advertisement.”
~ Samuel Johnson

The best ad tells the reader what they will get from your book. It promises them something. As Rob Eagar says, people don’t buy things unless it benefits them. It’s the truth. We buy things that promise us something. Is it a better marriage? Pure entertainment? Or financial success? That’s not important. The only thing that is important is that we believe we will get something out of it. Without promise, our advertising is a waste of space.

Marketing prompt:

Have you started a new book? Spend today working on it. If you haven’t, consider writing a sequel to your last book.

Days to go: 199

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