Day 83
“How can you make it easier for people
to do business with you?”
~ Dondi Scumaci
I love that question. Have you ever read a blog post by an
author only to realize that the name of their book and link to their own
website is MIA? This is one of my biggest pet peeves (and I’ll be honest, I
think I did it on my first blog tour). I read one blog post where they
referenced their book but didn't even tell me the title. They actually did a
great job pre-selling me on it... only I didn't know what it was. I even
searched the authors name on Amazon and found out that he had written multiple
books, and I didn't know which one he was referring to in the article. Needless
to say, I didn't buy all of his books – I didn't buy any. Had he shared the
link (or even the title) to the book with me, he would have made a sale. It’s
important to make it easy for your customers. They shouldn't have to work to
purchase your product.
Marketing prompt:
Create a relevant list on List.ly
that includes your book (and/or blog).
Days to go: 282
No comments:
Post a Comment
The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.