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Sunday, March 24, 2013

You Wrote What?

Day 83

How can you make it easier for people to do business with you?
~ Dondi Scumaci

I love that question. Have you ever read a blog post by an author only to realize that the name of their book and link to their own website is MIA? This is one of my biggest pet peeves (and I’ll be honest, I think I did it on my first blog tour). I read one blog post where they referenced their book but didn't even tell me the title. They actually did a great job pre-selling me on it... only I didn't know what it was. I even searched the authors name on Amazon and found out that he had written multiple books, and I didn't know which one he was referring to in the article. Needless to say, I didn't buy all of his books – I didn't buy any. Had he shared the link (or even the title) to the book with me, he would have made a sale. It’s important to make it easy for your customers. They shouldn't have to work to purchase your product.

Marketing prompt:

Create a relevant list on that includes your book (and/or blog).

Days to go: 282

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