Tuesday, January 15, 2013

Second-hand Knowledge


“...based on second hand knowledge and first-hand experience, a successful online marketing cocktail looks like this: Equal parts hard work, talent and persistence, shaken for a long, long, long, long time, and some luck skewered onto a tooth pick and thrown in for good measure.”
~Kristin Weber

There is no one thing that will make or break your book marketing efforts. It takes persistence. It takes hard work. It takes time. It takes a lot of things. But at the same time, each thing you do to market your book, really does add up. It can be easy to get discouraged when you look at the big picture of marketing, but if you take it one step at a time, remembering that each step is important, your outlook will be much brighter.
The same is true of marketing campaigns. Even something that sounds simple, such as a blog tour, takes a lot of work, a lot of time, and a lot of persistence. Each step you take for setting up your campaign is important – but it does take a lot of work, there are a lot of steps. And usually there is something just thrown in for good measure.

Marketing prompt:

Continue planning your campaign. You should have some dates outlined and have a good idea of what you need to complete between now and those dates. Make sure that you have the dates on your calendar, and start building a campaign outline if you haven’t already. On paper or in a Word document, keep a record of your campaign details.

Days to go: 350

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