Day #14

“Customer, readers, agents, editors, YOU, can reach more people, faster than ever before. This can be very, very good, or very, very bad. You can’t necessarily control what will go viral, but you can control your content.”

~David Unruh

One of my favorite marketing techniques has always been blogging. Participating in blog hops or going on a blog tour is an amazing way to reach new people. However, when you put information out there – especially marketing material – you have to make sure you are putting your best foot forward. Leaving a good impression is a must when it comes to successful marketing.

Each new person you touch through a marketing campaign is a potential word-of-mouth warrior for your book. Whether all they do is click a “like” or “share” button, or if they create their own post about you. You can’t control what others say about you, but it’s important to be able to stand behind anything you put out – you never know when you will be quoted.

Marketing prompt:

It’s time to start planning a marketing campaign. Spend some time researching what it will take to complete the campaign of your choice, and set some dates for it. Most experts recommend planning campaigns at least 2 months in advance so that anyone you need to recruit will still be available, and you will have time to prepare.

Days to go: 351

Just a reminder from my end. In honor of my new book: "A Year of Book Marketing - Part 1" I'm hosting a month long marketing campaign. I was on tour the last week of December and the first week of January, and all month long you can get my newest book for only 99 cents. I'm also giving away 8 FREE marketing books to people who help me spread the word about my new book. You can learn more about it and enter for your chance to win at: http://authorheatherhart.blogspot.com/p/book-marketing.html

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