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Friday, January 18, 2013

Quality Content

“You can’t fake quality any more than you can fake a good meal.”
~William S. Burroughs

Quality is important. People can tell when you have thrown something together last minute, and when you have put a lot of thought and hard work into it. It really is very similar to cooking. Should your readers expect a 5 course dinner from your book, or hamburger helper? Your marketing will tell them that – it should be like the appetizer. Are you serving chips out of a bag or crab cakes?

Marketing prompt:

Brainstorm some ideas for promotional material for your marketing campaign and then start writing some quality material to send out. Make sure that it can be easily tailored to the blogs that you are thinking about visiting, or the platforms you wish to be promoted on.

Days to go: 347

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