“…the
work of promoting the book requires just as much work as writing the book, if
not more so.”
~ Adam S. McHugh
I have to admit that once my mind shifted from writing to
marketing, writing got increasingly more difficult for me. As I was writing, I
started marking quotes that would be great for advertising the book, or come up
with ideas that would help me market the book. I knew that marketing took a lot
of work, and I wanted to be prepared. Instead of scrambling around once the
book was published, I wanted to have a head start. Did that make the writing
process take longer? You bet. Was it worth it? Absolutely.
Marketing takes a lot of work. Writing the book is obviously
the most important marketing activity you will ever perform – without the book,
you have nothing to market. But it’s also a just a step in your book marketing
journey. You may have spent years writing your book, but you will spend the
rest of your life marketing it – well, as long as you want it to continue
selling that is.
Marketing prompt:
Have you started writing a new book? As you are writing it,
work on brainstorming marketing activities. Sometimes writing an additional
book is the best marketing tool you have for marketing your first book. Whether
it’s a series or something totally different, you can include information about
the first book in the second and vice versa.
And don't forget to keep marketing your old books. I just finished a promotion for my first marketing book, "Book Marketing 101" that landed it #1 in all three of its categories on Amazon.com and boosted my author ranking to the top 50 in the Business & Investing niche.
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The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.