Before we start, I wanted to issue a couple of reminders:
- Today is the last day to enter my birthday giveaway, so if you haven't already, make sure to check it out: http://authorheatherhart.blogspot.com/2013/01/Birthday-Giveaway.html
- And the book launch celebration for "A Year of Book Marketing - Part 1" is almost over. February 1st the price goes up to $3.99 and the launch prizes will be distributed. For more information on how to enter to win those prizes visit: http://authorheatherhart.blogspot.com/p/book-marketing.html
And today's marketing message is...
“Your goals should be low enough to hit, and high enough to matter!”
~ John Locke
One of my biggest faults as a marketer (and a human in general) has always been setting my goals too high or too low. I give myself 1 week to finish a major project, or expect no results from a marketing tactic and have it turn out to triple my sales (imagine what would have happened if I would have actually put effort into it?!). Setting realistic goals is extremely important in book marketing. They help you to continue striving to be better, but if used wrongly, or set unreachably, they can end up doing more harm than good.
If you poke around online, you’ll hear people refer to setting S.M.A.R.T. goals. That stands for: Specific, Measurable, Achievable, Realistic, and Timely. I think that’s amazing advice. Make smart goals, and then set out to make your dreams come true.
John Locke’s quote is one that I have to constantly remind myself of, if you’re setting goals for your marketing (which you should be) keep his words in mind and make sure your goals are S.M.A.R.T.
Days to go: 336