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Sunday, January 20, 2013

Day 20

“Word–of–mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”
~ Joe Pulizzi and Newt Barrett

Word-of-mouth marketing is probably the single most important type of marketing there is. Having someone tell someone else about your book is huge, but they can’t tell someone about it if they haven’t heard of it themselves – that’s where your part comes in. As an author, you have to be able to talk about your book. Beyond the tweets. Beyond the ads. Simply using words to tell another person about your book is the best thing you can ever do to market your book – and words are what we’re good at.

Marketing prompt:

Tell one person about your book today. It could be someone at the grocery store or in a forum, or even your Auntie Em over the telephone. It doesn’t matter who you tell – someone needs to be talking about your book, and you’re the best person for the job.

Days to go: 345 

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