Saturday, August 10, 2013

Are You Relevant?

“What makes content engaging is relevancy. You need to connect the contact information with the content information.”
~ Gail Goodman, President and
CEO of Constant Contact

For the longest time I had all of my book marketing separate from my content. It was almost like I was afraid to mix marketing into “the good stuff” – but “the good stuff” is the best marketing there is. By adding a link to the end of your blog post to your book, or writing an article and including your web-address, your marketing your book. But without that little link, your “good stuff” isn't going to help your book sales.

Marketing prompt:

Promote yourself as a local author. Consider contacting any bookstores within an hour of your home. You can offer to do events or signings as you have time.

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The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.