“What makes content engaging is relevancy. You
need to connect the contact information with the content information.”
~ Gail Goodman,
President and
CEO of Constant Contact
CEO of Constant Contact
For the longest time I had all of
my book marketing separate from my content. It was almost like I was afraid to
mix marketing into “the good stuff” – but “the good stuff” is the best
marketing there is. By adding a link to the end of your blog post to your book,
or writing an article and including your web-address, your marketing your book.
But without that little link, your “good stuff” isn't going to help your book
sales.
Marketing prompt:
Promote yourself as a local
author. Consider contacting any bookstores within an hour of your home. You can
offer to do events or signings as you have time.
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