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Thursday, July 11, 2013

What's The Plan?

Day 191

“Without an effective marketing plan, you might end up wasting a lot of time, money and effort in a frenzied, unorganized attempt to sell books.”

It’s true, marketing your book without a plan – isn’t smart. Keeping track of what you are doing and doing things on purpose is one of the best things you can do to market your book. Don’t just randomly buy website ads or post to Twitter. Think about what you are doing.

Did you know that Apple doesn’t allow anything to be done without first running it by their main guy? He wants to make sure that everything is done with the right goal, and will help further the company in the right direction. Every ad, every tweet from what I understand, has to be cleared through him – and Apple is doing pretty good. Obviously you write books, not computers, but the principle can be the same. Make sure you’re marketing on purpose, and that everything you do to market your book is done with the right end in mind.

Marketing prompt:

Sit down and evaluate your marketing plan. Don’t have one? Make one. Plan out your marketing efforts for the next 1-3 months with a designated goal in mind.

Days to go: 174

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