“Be yourself, so that you don't have to devote energy to maintaining a publicly acceptable facade of personality.”
~ Andrew Budeck-Schmeisser
It’s hard to be perfect – usually because nobody is. Your readers don’t expect you to be perfect, they just want you to be real. Now, that doesn't mean that it’s okay to not do your best or try to publish the perfect book, but trying to be something you're not can suck the life right out of you. The best way to market our books is to do so in the ways that are truest to us. I call this passionate marketing - making our book marketing an extension of who we are, instead of a separate compartment of our lives.
Write a blog post about your favorite author, or an author who inspires you.
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