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Monday, July 22, 2013

A Marketing Education

Day 201

“An education isn't how much you have committed to memory, or even how much you know. It's being able to differentiate between what you know and what you don't.”
~ Anatole France

Anatole France was commenting on education, but it applies to learning about book marketing as well. None of us will ever know all there is to know about marketing. Mainly because marketing is one of those things that continually evolves. It’s always changing – people are always changing.

We have to change the way we market to, not only keep up with the times, but also to be noticed. If you only do one thing to market your book, eventually people will become used to it. They will expect it. It will no longer be noticeable.

Thus marketing our books isn't so much about what we already know, it’s about knowing the difference between what we do know and what we don’t. It’s about being willing to learn new things and accept change as it comes.

Marketing prompt:

Try something new to market your book today.

Days to go: 164


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