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Monday, June 3, 2013

You've Got To Give A Little

Day 154

“Giving back or giving forward is the one true law of marketing.”
~ John Kremer

Marketing is about giving readers a sample of your work or a reason to buy it. You've probably heard the saying, “give a little get a little.” I don’t know where that saying came from, but it would make a pretty good marketing plan. Give your readers a little bit of your content free, and they’ll give you a little bit of their money to get more (provided your original content was worth something). It’s the theory behind giving away free content – be it a sample chapter or even an entire book.

Marketing prompt:

Upload a chapter from your book to

Days to go: 211

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