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Wednesday, June 12, 2013

Clear Marketing

“Clarity trumps persuasion.”
~ Dr. Flint McGlaughlin

Often times, writers tend to be wordy. Think back to the classic books. Writer’s have a love obsession with words, but readers… not so much. Most readers like things to be simple. They don’t have the patience for unneeded words. If you’ve ever read a novel where the author got carried away, you’ll completely understand. You start skimming to find the spot where the story actually picks back up – we do the same thing with blog posts and other things that we read. We don’t want our time wasted – and reading time is precious. Don’t focus so much on convincing the reader to see things your way, instead say what you need to say clearly and quickly.

Marketing prompt:

If you don’t already have your own website (not blog, website), start looking into what it would take to get there.

Days to go: 202

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