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Friday, April 26, 2013

Why Marketing Is Important

Day 116

“It used to be that people needed products to survive.  Now products need people to survive.”
~ Nicholas Johnson

With the mass amount of books and other products available on the market today, no one NEEDS our book to survive. However, if we want our books to survive, they need people to buy and read them. The marketplace has shifted on its axle.

That’s why book marketing is important. People need us to tell them why they should buy our book instead of Suzy’s. They need to know what the difference between Tommy’s book and ours is. Our marketing efforts should be conducted with that in mind. Are we giving them a reason to buy our book? Are we telling them why it’s important? Without us as our books messenger, it will just blend in as one more thing they don’t really want to spend their money on.

Marketing prompt:

Write a blog post about how your book will improve a reader’s life (be it purely entertaining, or very serious).

Days to go: 249

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