Day 101
“Strategy and timing are
the Himalayas of marketing. Everything else is the Catskills.”
~ Al Ries
Have you ever thought about how important the timing of your
marketing is? Timing your marketing for the right time of the year or timing a
press release for the same time as a special sale can make or break your
results. That’s why planning ahead is so important – it allows you to use the
optimal timing and also to create a winning strategy. Instead of having your
marketing efforts flop around like a fish out of water, planning ahead allows
you to work in a more controlled and relaxed environment.
Marketing prompt:
Look forward on your calendar at least two months. Is there
something you can do to market your book at that time?
Days
to go: 264
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