“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
~ Al Ries
Have you ever thought about how important the timing of your marketing is? Timing your marketing for the right time of the year or timing a press release for the same time as a special sale can make or break your results. That’s why planning ahead is so important – it allows you to use the optimal timing and also to create a winning strategy. Instead of having your marketing efforts flop around like a fish out of water, planning ahead allows you to work in a more controlled and relaxed environment.
Look forward on your calendar at least two months. Is there something you can do to market your book at that time?
Days to go: 264