Thursday, April 11, 2013

Looking Ahead

Day 101

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
~ Al Ries

Have you ever thought about how important the timing of your marketing is? Timing your marketing for the right time of the year or timing a press release for the same time as a special sale can make or break your results. That’s why planning ahead is so important – it allows you to use the optimal timing and also to create a winning strategy. Instead of having your marketing efforts flop around like a fish out of water, planning ahead allows you to work in a more controlled and relaxed environment.

Marketing prompt:

Look forward on your calendar at least two months. Is there something you can do to market your book at that time? 

Days to go: 264

No comments:

Post a Comment

The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.