Day 76
“More
than anything else, I think prospects, customers and citizens watch what
you do more than they listen to what you say.”
~ Seth Godin
Well said, Mr. Godin, well said. How often do we decide what
we think or what our actions will be based on appearances – not words? We've all seen people whose actions betrayed their words, and we aren't fooled. If
you say that you’re book is funny, they are going to evaluate the truth based
on the cover photo and your author photo – not take your word for it. Our
marketing has to be in line with our final product. It’s how we generate the
right readers.
Marketing prompt:
If you have a physical book, host a giveaway on GoodReads.
If you only have eBooks, consider hosting a giveaway on your blog or website.
Days to go: 289
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