Day 68
“Book marketing is about forming relationships
with readers, not promoting yourself or your work.”
~Me
When we originally think book marketing, we instantly think
about promoting our books. But marketing is so much more than that. Effective
marketing comes not from telling others about your book, but forming
relationships with them.
Book reviews, tweets, and blog posts can only take an author
so far. Real sales come from real people. People who want to read your book. I
like to think of it as the friends and family model. Some authors only sell the
books that are bought by their friends and family. Well, what if you had 3,000
friends? It would make a difference right?
Forming relationships with readers boosts the number of
people who buy your book, not necessarily because they are dying to read it,
but because they want to support you. Once they do read your book, hopefully
they’ll be hooked enough to let others know about it, and buy anything else you
write just because it’s so amazing, but the for the first sale, relationships
pay off.
Marketing prompt:
Spend today working on forming and strengthening
relationships. Consider sending a thank you card (or e-mail if you don’t have
the physical address) to a reader or follower that has said something kind
about you or your book.
Days to go: 297
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