“Meet people where they are, instead of expecting them to seek you out.”
~ EJ Thornton
Have you ever seen an advertisement for a product that didn’t tell you where to go from there? I was flipping through a magazine recently and was shocked at all of the ads that didn’t give a call to action. Yes, their products looked great, but I didn’t know where to get them. There wasn’t even a website to look up. In order to find out more about their product, I would have had to Google them and see what came up.
Likewise, I have read some amazing blog posts by authors who recommended their books – without listing the name of their book or where I could find it. I actually tried to look up one of the books once, but I specifically wanted the one that they referenced, and they had 5 or 6 to choose from – I had no way of knowing which one it was, so I didn’t buy any of them.
Don’t make people search for what you have to offer. Meet them where they are, and provide them with the information they need to do what you would like them to do.
Make sure your marketing efforts all include good calls to action and the information needed to get people where you want them to be.
Here's an example from a new community that I'm part of:
a new place to meet, read, and fellowship…
Find books that uplift, authors that inspire, and a whole community of
fellow Christians who are looking to encourage and be encouraged.
Days to go: 321