Day 56
“You are the sum total of what people do and
feel when interacting with your stuff.”
~ Andy Sernovitz
People are emotional, and they spend their money on things
that they feel they need or want. As a book marketer, it’s important to know
how both your book, and your marketing makes people feel. This will help you
know how to improve your marketing to gain more readers. Do you make people
feel happy? Stupid? Confident? What are people thinking while they are reading
your book? Is it, “I can do this”? Are they so wrapped up in your story-line that they start believing it’s real, or are they emotionless and wondering
what’s for supper?
Marketing prompt:
Create a poll or surveys for your readers. Ask them how your
book makes them feel, or for their reaction to some of your marketing
statements.
Days to go: 309
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