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Friday, February 8, 2013

Go Go Google

“...the Internet has turned what used to be a controlled, one–way message into a real–time dialogue with millions.”
~ Danielle Sacks

You can’t always control what message others are getting about your book. Book reviews can both make and break sales. Even the information that you put out about your book is something that others can comment on and share opinions about. This is awesome for building relationships and networking, but it’s not always a good thing.

A Google search will turn up results for your book that you probably didn’t even know existed. One site is giving a book of mine away for free – with a note that they recommend paying for a legitimate copy. Reporting such sites will help, but there is no way to put a stop to it all together. Part of marketing, is just knowing what marketing messages are out there for your book – even if you didn’t create them.

Marketing prompt:

Do a Google search for your book. Search PDF versions and reviews. See where your book is selling, and make sure they are all authorized sources.

Days to go: 327

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