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Saturday, February 23, 2013

Earn It

Day 54

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
~ Seth Godin

You know those posts on twitter that say, “Buy my book: insert link here” I hate those. I’ve actually un-followed people on twitter for them (cold, I know). Nothing in that statement tells me why I should buy your book, it just tells me that you want my money. People don’t want to be just another number. They aren’t out to give their money away. People spend their money to help themselves, or sometimes even to help others that they care about. Without relationships, they don’t care about you – that’s why building relationships with your readers and following is so important.

Marketing prompt:

Focus on your relationships with customers today. Don’t worry about the results of making another sale. Just be real with your following.

Days to go: 311

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