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Wednesday, January 9, 2013

Day #9

“If you can say what your book will do for someone and then, in a sentence or two, explain how it will benefit him, you not only have the fuel to propel your marketing engine, you have a powerful statement that you can share when people ask what your book is about.”
~D’vorah Lansky

We already discussed how word-of-mouth marketing is important; this takes it a step further. Instead of telling people about your book, tell them why they should read it. What will the reader get out of it? In other words, telling someone what your book is worth is worth more than telling them about your book.

Marketing prompt:

If you haven’t already, sit down and write out, in one to two sentences, how your book will benefit the reader. Then, post this on your website, or even update your sales page with this information.

Days to go: 356

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