“You don’t build trust by being
spammy or promoting/sharing stuff that isn’t worth time or money.”
~Heather Hart
I mentioned yesterday that
promoting other peoples work is a great marketing tactic; however that needs to
come with a word of caution. Your goal is to build the trust your readers have
in you as an expert – you won’t accomplish that by promoting something that
isn’t worth promoting.
It’s also imperative that all of
your posts are genuine. You don’t want to come across as a salesman – even if
your goal is selling books. You want your readers to trust you, to see you as a
real person, and ultimately to like you.
Marketing prompt:
Evaluate your marketing to make
sure you sound real. You don’t want to sound like a used car salesman, or someone
who doesn’t care. Make sure you are responding to comments and letting people
know you really do care about them.
Days
to go: 341
P.S. My birthday giveaway is now open for an entire week, so if you haven't already entered, make sure you check it out: http://authorheatherhart.blogspot.com/2013/01/Birthday-Giveaway.html
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The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.