Day 217
“It’s interesting to me that the things that
are the most difficult for us yield the greatest rewards.”
~ Cynthia Morris
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Book marketing isn't always fun,
sometime it seems like work. I’m a big advocate for making it fun, but there
are always those tasks that you know you have to do even if they don’t make you
want to sing and dance. Social media is that way for me. It’s work – plain and
simple. I’m just not one of those people that can spend all day on Facebook or
Twitter, but I know that those places help me connect with my readers and
spread my message in a powerful way – so I suck it up and make the effort.
If you read part one of this
book, you might remember that speaking
isn't my strong suit – but after several events I’m finally to the point where
I can get through a presentation without hyperventilating – I even speak slow
enough so that people can understand me now (impressive, I know). I’m still not
going to win any awards for my speaking abilities, and it’s most certainly not
my favorite thing to do, but it has helped me increase my book sales.
The point in all of this?
You can make marketing fun, but
don’t forget to broaden your horizons and buckle down and do things that you
know you need to do to sell books too.
Marketing prompt:
Pick something in your niche or a
general topic that you are passionate about and enjoy discussing or writing
about. Consider putting together a presentation or speech about it that is
evergreen and you can use whenever booking speaking engagements. – Add
something about it to your website and maybe even put together a video for
YouTube.
Days to go: 148
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