Day 191
“Without an effective marketing plan, you might
end up wasting a lot of time, money and effort in a frenzied, unorganized
attempt to sell books.”
~WordClay.com
It’s true, marketing your book without a plan – isn’t smart.
Keeping track of what you are doing and doing things on purpose is one of the
best things you can do to market your book. Don’t just randomly buy website ads
or post to Twitter. Think about what you are doing.
Did you know that Apple doesn’t allow anything to be done
without first running it by their main guy? He wants to make sure that
everything is done with the right goal, and will help further the company in
the right direction. Every ad, every tweet from what I understand, has to be
cleared through him – and Apple is doing pretty good. Obviously you write
books, not computers, but the principle can be the same. Make sure you’re
marketing on purpose, and that everything you do to market your book is done
with the right end in mind.
Marketing prompt:
Sit down and evaluate your marketing plan. Don’t have one?
Make one. Plan out your marketing efforts for the next 1-3 months with a
designated goal in mind.
Days to go: 174
No comments:
Post a Comment
The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.