Day 184
“Advertising is the price of being boring.”
~ Andy Sernovitz
I read through Andy Sernovitz’ book “Word of Mouth
Marketing” earlier this year, and I have to say that while I don't agree with
everything that he says, he does have a lot of good points. Today’s quote is
one of those questionable things for me. A lot of energetic and “non-boring”
companies advertise. Advertising can add spice to your brand. It can help you
define your brand and spread your message. Granted, not every meal needs spice,
and not every book sale should depend on advertising either. Marketing is about
more than advertising – it’s about connecting; connecting with readers, other
authors, and key influencers in your niche.
Marketing prompt:
Gather some book reviews or testimonials to include on your
website, sales page, or even the cover of the printed version of your book.
Days to go: 181
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