“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
Your marketing should be 100% authentic. Don't try to mislead people. Don't tell them they will get something free if they won’t. Don't tell them that your book will change their life unless you are 100% sure that it will. Be real. Be honest. Be accountable.
Have you ever read an ad that was misleading? When you find out that you've been lead on, it’s frustrating. If you wouldn't want someone to do it to you, don’t do it to them. If you're married, imagine how you would feel if someone directed the ad at your spouse. Would you be okay with it? Make sure your advertising is something you would be okay with if it was directed at you and yours.
Double check some of your marketing methods to make sure that you aren't misleading people. Be very upfront about what you are offering, how much it costs, and how they can get it.
Days to go: 189
Also - tonight is my webinar, Book Marketing Basics. There's still time to sign up: http://products.self-publishing-coach.com/book-marketing-basics-webinar