Day 166
“Promise, large promise, is the soul of an
advertisement.”
~ Samuel Johnson
The best ad tells the reader what they will get from your
book. It promises them something. As Rob Eagar says, people don’t buy things
unless it benefits them. It’s the truth. We buy things that promise us
something. Is it a better marriage? Pure entertainment? Or financial success?
That’s not important. The only thing that is important is that we believe we
will get something out of it. Without promise, our advertising is a waste of
space.
Marketing prompt:
Have you started a new book? Spend today working on it. If
you haven’t, consider writing a sequel to your last book.
Days to go: 199
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