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Saturday, May 25, 2013

Who Are You And Why Are You Reading This?

Day 145

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
~ Peter Drucker

A good author knows their readers. They know who would like to read their books and what would make them buy them. Once you know your reader – really know them – marketing becomes easier. If you think like them, you can start writing stuff that would get your own attention. Design book covers that will attract the people you want to buy your book. Title your book with titles that will draw your ideal reader. Many authors do polls to get feedback from their readers about these things. You don’t have to, but the more in touch with your readers you are, the more books you will sell.

Marketing prompt:

Conduct a poll from your readers about your author photo, and upcoming book title or cover design, or something else that you are considering changing.

Days to go: 220

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