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Wednesday, May 8, 2013

Stubborn Marketing

Day 128

“Never let your persistence and passion turn into stubbornness and ignorance.”
~ Anthony J. D'Angelo

Ouch, Anthony, ouch. Persistence and passion are good – stubbornness and ignorance… not so much. Being persistent about your marketing is a must, being stubborn and refusing to try anything new, or give up something that isn't working, that’s not so good. Being passionate about marketing your book is awesome! Using passion as an excuse for ignorance – not so awesome.

What I’m trying to say is, you should be working hard on marketing your book, but work smart. Pay attention to what you’re doing, track your results and adjust accordingly. Don’t spend hours and hours marketing your book if you don’t know what it is you’re doing; instead, put some time in to learn about marketing so that you’ll be able to succeed.

Marketing prompt:

Spend today evaluating your marketing efforts. Is what you’re doing working or do you need to change things up a little bit?

Days to go: 237

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