“Book marketing is a skill: it takes knowledge, effort,
and persistence to really be successful.”
Reading about book marketing is only part of the marketing experience. You still have to actually get out and start marketing your book. At this point, you may or may not have already started your book marketing journey. In order to be successful, you need to know exactly where you are in terms of marketing your book. Knowing this will help your marketing efforts be more fruitful, and can actually save you a lot of work in the long run.
A great way to keep track of your marketing efforts is through a book marketing profile. I like to think of this as my blue print for book marketing. A good marketing profile will include the following information:
- Book title, author and price.
- Target audience and key marketing points.
- Author bio and book synopsis.
- Any awards your book has won or endorsements it has gotten.
- Reviews worth noting or quotable review excerpts.
- A list of marketing tactics broken down into sections of things you're doing well, to things you want to try, etc.
- A place to record statistics from your various marketing platforms and book sales.
Set aside some time to create your marketing profile. I've included my marketing profile template in the appendix of "A Year of Book Marketing." It's on sale all month for only 99 cents, so if you haven't gotten it yet, it's definitely worth it. It's available on both Amazon.com and Smashwords.
Days to go: 361